![]() According to some estimates, the market for generative AI could reach a staggering $109 billion by 2030, offering yet another reminder of the technology’s capacity for disruption. However, it wasn’t long before the initial curiosity of a small segment of the population turned into a global obsession, and now generative AI has also found its way into many other sectors. Armed with an inquisitive mind and a genuine desire to experiment with new things, they were quick to recognise the potential of pioneering generative AI models like ChatGPT and Midjourney to revolutionise the fields of art and content creation. And now, the same thing is happening with the emergence of generative AI as well, whose uncanny ability to imitate human creativity and produce original content in the form of text, images, audio, and video within seconds has captured the imagination of the entire world practically overnight.Īs is often the case with new technologies, younger generations played a key role in the accelerated adoption of generative AI. ![]() The arrival of the internet had a similarly transformative impact on our society, fundamentally altering communication, social interactions, and commerce. It happened previously with the invention of the printing press, which democratised access to written knowledge and paved the way for the modern age of information. ![]() It gradually embeds itself into almost every aspect of our lives - transforming the way we live, work, and interact with the world around us - until we start to wonder how we were ever able to live without it. How generative AI is used to optimise building performanceĮvery once in a while, a new technological development comes along that changes everything.Zaha Hadid Architects embraces generative AI as a source of inspiration.
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